Brides can try on more than 50 styles, shop exclusive event savings, and take their gown home the same day

LOS ANGELES, Oct. 27, 2026 /PRNewswire/ — Azazie is bringing its wedding dress pop-up to the Phoenix area on Saturday, October 31, inviting brides to discover and try on more than 50 of the brand’s most-loved wedding dress styles in person.

The collection will include a range of silhouettes and details, from the sequined Florentina and Estephanie gowns to the lace Geneva and Daliah styles, as well as mini dresses like Kristi and Regina. Shoppers can try on their favorite dresses and take their purchase home the same day.

Guests can receive an extra 15% off in-store purchases and spin to win a $10 – $30 coupon, redeemable in-store. Free general admission is available with a reserved time slot. A $50 early access ticket includes $50 in-store credit and a $25 online coupon.

The event takes place from 8 a.m. to 4:30 p.m. at the Renaissance Phoenix Glendale Hotel & Conference Center, 9495 Entertainment Boulevard, Glendale, AZ 85305. One reservation covers the guest and up to four others. All pop-up purchases are final sale, so guests are encouraged to try on dresses before purchasing.

To reserve a time slot or find event details, visit Azazie’s Phoenix pop-up page.

About Azazie:

Azazie is the leading DTC e-tailer for bridal gowns, bridesmaid dresses, special occasion wear, and accessories, offering high-quality gowns at affordable prices. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs.  Visit the website at  www.azazie.com.

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SOURCE Azazie