How the world moves tells a story. Audience Composer connects that real-world visitation activity directly to digital campaigns, turning visits to stores, categories and competitor locations into audiences brands and agencies can activate and measure online. BigGeo today announced the availability of Audience Composer, an audience composition and activation platform. Digital Knows the Click. Now It Knows the “Where.”
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BigGeo CEO Brent Lane (left) and President Brett Jones (right).
Audience Composer transforms location data from a reporting tool into an activation lever. Brands and agencies move from guessing to knowing. They can reach audiences already in the market and build audiences shaped by real-world activity around their category, their competitors and their own locations, so their campaigns start with the right audiences. Brands see the audience size before spending a dollar. The result: brands advertise with knowledge, measure return on ad spend, reduce waste and scale what works. Agencies and brands can sign up now to compose their first audience.
“Your budget goes to audiences shaped by the places that drive your business. Audience Composer lets you reach audiences already in the market and in your competitors’ markets, and give them a reason to choose you, with high-resolution geographic insights. That’s a fundamental shift in how advertising works.” — Brent Lane, CEO, BigGeo
Built for Change
Audience Composer connects real-world visitation patterns to digital campaigns. Brands and agencies define the locations that matter, measure visitation, and compose their audience. They know what they’re buying: every audience is built from the locations, time windows and filters they choose, and checked against the order before it goes live. They see the audience size before activation, then publish directly into their demand-side platform, supply-side platform or social platform. The underlying location data is continuously refreshed at the aggregated level, and they control the refresh schedule that works for their workflow. When strategy shifts, they adjust locations and filters instead of rebuilding from scratch. One builder. Any brief. Speed. Control. Ownership.
Real Use Cases
An agency managing a national golf brand builds an active-golfer audience from visits to the brand’s courses and reaches it with retention campaigns. A quick-service restaurant chain composes audiences from visits to competitor locations and reaches those audiences with campaigns built to win their business. A retailer builds audiences from visitation patterns at its top-performing locations and expands to similar geographic zones based on real movement patterns. An out-of-home operator builds audiences from visitation patterns around billboard locations and enables agencies to measure and optimize results against outdoor placements.
“We’re shifting the power back to agencies and brands. Our team builds your first campaigns with you and hands you the controls when you’re ready. When you own your audience, you own your strategy. You move faster. You compete harder. You win. That’s what Audience Composer delivers: spatial precision, speed, and control that separate leaders from everyone else.” — Brett Jones, President, BigGeo
About BigGeo
BigGeo is the Spatial Cloud, helping companies manage and access the world’s spatial data. Its Audience Composer turns real-world movement patterns into governed audiences that brands and agencies activate in digital campaigns. BigGeo is headquartered in Calgary, Alberta. For more information, visit www.biggeo.com.
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